Research Library


The Aspen Institute

The Brookings Institution

The Center on Philanthropy at Indiana University

Dan Pallotta

Institute for Sustainable Communities

National Center for Charitable Statistics

The New School for Public Engagement

The Unified Registration Statement -- The Multi-State Filer Project

The Urban Institute



3 Ways to Improve Customer Care through Data Hygiene (2008)

In collaboration with Direct - 3 Steps to Finding Your Model Customer: Defining, Segmenting and Scoring

Advanced Solutions International (maker of iMIS)

One-to-One: Five Smart Ideas to Improve Communication with Members, Donors, and other Customers (2005)

Advocacy Institute

In collaboration with M+R Strategic Services - eNonprofit Benchmarks Study – Measuring Email Messaging, Online Fundraising, and Internet Advocacy Metrics for Nonprofit Organizations

The Aspen Institute

In collaboration with Brookings Institution Press - The State of Nonprofit America (2002)


2010 Online Giving Report

2010 Global State of the Nonprofit Industry Survey

Chasing Generation Thumb and Proving Value will be Hot Issues for Nonprofits, According to Blackbaud's Top 10 Predicted Nonprofit Trends - List also sees improved stewardship and peer-to-peer fundraising playing critical roles for nonprofits (April 2010)

In Collaboration with Charity Dynamics - Social Media Has Growing Impact on Nonprofit Event Fundraising (2010)

Third Quarter 2009 Target Analytics Index of National Fundraising Performance

2008 DonorCentrics™ Internet Giving Benchmarking Analysis (2009)

All About Lists - What Every Fundraiser Should Know (2008)

Online Gift Donor Profile (2008)

Privacy and the Prospect Researcher (2008)

Making Planned Giving Work for You - Planned giving strategy tips for every organization (2008)

Private Company Valuation and the Prospect Researcher (2008)

KinteraWeb Site Development 201: Innovation for Engagement (2008)

The Boston Foundation

Geography and Generosity: Boston and Beyond (2005)


7 Secrets to Branding in the Nonprofit Organization (2005)


Mass customization: The next step in the evolution of email marketing

The Center on Philanthropy at Indiana University

Bank of America & Merrill Lynch Study of High Net Worth Philanthropy (2010)

In collaboration with the Women's Philanthropy Institute - Women Give 2010: New Research about Women and Giving

CharityHappenings Charity Event Research Report 2010

Common Knowledge

Rapid Donor Cultivation™ - A Unique New Program for Raising More Money via the Internet (2008)

Web Site Development 101: Moving Beyond the Brochure Site (2008)

Constant Contact

Top 25 Email Marketing Terms You Should Know (2007)


In collaboration with Edge Research - Integrated Multi-Channel Marketing: Where Nonprofit Organizations Are Today & Key Success Factors Moving Forward (2011)

In collaboration with Edge Research & Sea Change Strategies - The Next Generation of American Giving – A Study on the Multichannel Preferences and Charitable Habits of Generation Y, Generation X, Baby Boomers and Matures (March 2010)

2010 Convio Online Nonprofit Benchmark Study

In collaboration with Event 360 - Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics (2010)

The Next Generation of American Giving - A Study on the Contrasting Charitable Habits of Generation Y, Generation X, Baby Boomers and Matures (2010)

Executive Summary:  The Convio Online Marketing Nonprofit Benchmark Index™ Study (2009)

DMA Nonprofit Federation Research Committee

Gender Differences and Charitable Giving — Kelly Cummings (2009)

Foundation Giving in Hard Times — Joel Zimmerman (2008)


New Year’s Philanthropy Survey (2011)
Press Release

A National Survey of the Impact of Offline Communication on Online Donations (2010)

Foundation Center Nonprofit Research Collaborative

2010 Nonprofit Fundraising Survey: Funds Raised in 2010 Compared with 2009


Real-Time Email Address Validation: Build or Buy? (2008)

Garbage In, Garbage Out - Catch Email Errors Before They Hit Your Database (2008)

GOT Corporation

E-mail Marketing 2.0: Segmentation strategies that revolutionize ROI

50 Tips to Maximize Email Marketing Success (2007)

Email Delivery - A guide to understanding and increasing delivery rates (2007)


How to Increase the Productivity of Virtual Teams with Online Meetings (2008)

Harvard Business School

Why Budgeting Fails: One Management System Is Not Enough (2004)

Internal Revenue Service

A History of the Tax-Exempt Sector: An SOI Perspective (2008)

Journal of Nonprofit & Public Sector Marketing

Benchmarking Charity Performance: Returns from Direct Marketing in Fundraising (UK) (2006)

Kaptivate Research

Are We There Yet?  Nonprofit Adoption of Mobile Giving (2010) 

Lipman Hearne 

The State of Nonprofit Marketing: A Report on Priorities, Spending, Measurement and the Challenges Ahead (2008)


Increase Your Conversion Rate - Today (2006)


Integration: The Holy Grail of Online Marketing

Spring Clean Your Email List: 5 Easy Steps

Email Subject Lines: 15 Rules to Write Them Right

87 Ways to Improve Your Email Marketing

M+R Strategic Services

In collaboration with NTEN - 2008 eNonprofit Benchmarks Study - An Analysis of Online Messaging, Fundraising and Advocacy Metrics for Nonprofit Organizations

Online Monthly Giving - A Review of Nonprofit Programs (2007)

Do Email Silences Matter? Is Your On-Again, Off-Again Communications Style Making Your Supporters Stray? (2007)


Email Marketing Benchmarks by Industry - Average open, click, bounce and abuse complaint rates by industry (2008)


Well on Your Way to Creating Successful Email Campaigns (2008)

Tackling the 'Too Hard to' Pile of Marketing Accountability (2008)

Adopting a Web 2.0 Mindset: Walk Before You Wiki (2008)


Marketing During a Downturn: Part 1 – 10 Insights into how Marketers are Handling the Slump (2008)

Marketing During a Downturn: Part 2 – 24 Real-Life Strategies Marketers Are Using to Handle the Slump (2008)

New Chart: Craft Your Blog for Maximum Impact: 3 Absolutes to Make it a Must-Read (2008)

Member List Going to the Dogs? Simple Email-Postcard Strategy - Not Incentive - Brings Back 15% More (2008)

Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes (2008)

Top 10 B-to-B Lead Generation Marketing Mistakes (2006)


Text Giving Donor Survey Report (2011)

Mobile Marketer

Mobile Outlook 2011


The Rules of Mobile Engagement (2011)

Network for Good

Implementing a Donor Database - Nonprofit 911 Series

Choosing a Donor Database (2008)

Nonprofit Finance Fund

2011 State of the Nonprofit Sector Survey


2007 CRM Satisfaction Survey

Numa Marketing

Making Every Dollar Count: Keys for Nonprofits to develop a Results-Driven Marketing Plan and consistently get the results your organization needs (2008)

NYU – Robert F. Wagner Graduate School of Public Service

Confidence in Charitable Organizations, 2006


Ten Targeting Tips to Improve Response Rates

Public Agenda

The Charitable Impulse (2005)

Ramius Corporation

In collaboration with Juniper Networks - Creating Competitive Advantage for Your Brand with Purpose-Driven Online Communities (2007)

Online Community Readiness Questionnaire for Organizations Assessing the Business Value of Online Communities

SPSS, Inc.

Survey Tips: A handy guide to help you save time and money as you plan, develop, and execute your surveys (2004)

The Urban Institute

Nonprofit Governance in the United States (2007)


Enterprise Search Markets and Applications - Capitalizing on Emerging Demand (2008)

Restricted Access: Entering the World of Secure Search (2006)

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