DMA Nonprofit Federation News Feeds

Five Content Marketing Lessons for Video

DMNews - 5 hours 13 min ago
Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

DMNews - 5 hours 13 min ago
The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Donors, Board Members Among Fundraiser Fears

The NonProfit Times - Wed, 2014-04-16 14:26

What’s keeping the fundraisers of the Association of Fundraising Professional – Greater Philadelphia Chapter (AFP-GPC) – up at night? According to a new survey, it’s everything from board members not raising money to finding new donors.

A new “Demon Exchange Survey” conducted by AFP-GPC asked its members to share their “Demon Issues” that caused them to lose the most sleep. It covered four categories: Beefs about the Board, Donor Dilemmas, Fundraising Fears, and Angst for the Unexpected.

Donor Dilemmas appeared to cause the most stress among AFP-GPC’s fundraisers. According to the survey results, every issue listed in the category caused anxiety for at least 50 percent of respondents. The biggest issue on fundraisers’ minds was encouraging donors who have the money to think bigger (94 percent). This was followed by the continuous pursuit of new donors (93 percent). The issue that caused stress in the least amount of respondents in this category was transforming the “I give my time, not my money” mindset, and creating a culture of giving (56 percent).

“The data solidifies the concerns that those of us working in fundraising have known to be demons’ all along,” said Stan Retif, president of AFP-GPC. “I suspect that fundraising professionals reading the survey will take comfort in knowing that they are not alone in their current challenges and concerns.”

While a nonprofit’s board of directors can be a fundraiser’s greatest asset in completing their jobs successfully, AFP-GPC’s survey found that it is a struggle to get board members to be enthusiastic about it. While few respondents took no issue with their board’s turnover, vision, expectations, influence or the boards’ representation of the organization to the public, problems areas were found elsewhere. Specifically, 67 percent noted members’ unwillingness to raise gifts or make their own gifts, while 55 percent would not submit to fundraising training.

The final two categories – Fundraising Fears and the Angst for the Unexpected – reflected the stress that fundraisers’ feel because of the pressure put on them. Eight-one percent of respondents reported that they felt pressure to continually come up with creative ideas to raise funds. Similarly, 75 percent of participants were stressed because they believe they were expected to craft compelling and powerful appeals. Finally, 88 percent experienced anxiety because of the uncertainty of how the economy would impact their ability to do their jobs.

“These issues are a normal part of what goes along with being in development. It is AFP-GPC’s goal to make handling them more palatable by preparing professionals to address them,” said Retif.

Salaries of the respondents ranged from $50,000 to under $100,000 for almost 50 percent of respondents. With 56 respondents listing fundraising goals, the goals ranged from between $200,000 to more than $1 million.

You will be able to learn more about the “Demon Exchange Survey” by attending AFP-GPC’s Franklin Forum 2014, a one-day educational and networking event scheduled for May 9 in Philadelphia. You can find out more about the event at http://www.afpgpc.org/event/franklin-forum/

News Byte: Union Metrics Debuts Instagram Analytics

DMNews - Wed, 2014-04-16 13:51
The company merges the introduction with its Twitter and Tumblr measurement tools in a metrics social suite.

The 4 C's of Creating Good Content

FundRaising Success News - Wed, 2014-04-16 12:03
You have just finished writing something — maybe it’s a fundraising letter or newsletter article. Before you go any further, ask yourself if you have covered these four C’s of creating good content: Is it clear? Is it concise?...

Spring Cleaning Time on Your Website

FundRaising Success News - Wed, 2014-04-16 11:55
We all know that first impressions really do count. In fact, research has confirmed that folks visiting your website form an impression in one-twentieth of a second, influencing their ratings of the site. So it makes you wonder — what...

5 New and Quirky Nonprofit Social-Media Tactics

FundRaising Success News - Wed, 2014-04-16 11:38
Everyone knows promoting your nonprofit’s events, services and fundraisers on social media is a good idea, but many don't know why, or more importantly, how, to do it. What you might not have heard are some more unique strategies to...

News Byte: CX Scores to Take Their Place Beside Price Listings

DMNews - Wed, 2014-04-16 10:27
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

20/20 Hindsight: A Cautionary Tale in Governance

The NonProfit Quarterly - Wed, 2014-04-16 10:16

Making and then almost immediately changing a critical decision that has been extensively covered by the national press does not inspire confidence in World Vision’s governance. What can we learn?

A Post Office Lifer's 7-Point Survival Plan for USPS

DMNews - Wed, 2014-04-16 06:30
Former USPS market research chief Kent Smith says the Post Office can thrive if it can stop acting like a commodity player and start exploiting opportunities.

Retailers Need to Revive the Rebate

DMNews - Wed, 2014-04-16 06:30
Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer?

Crisis Management 101: Tips to Help You Survive Tough Times

FundRaising Success News - Tue, 2014-04-15 12:03
No one likes a crisis. Especially nonprofit leaders like you. With life already overly busy, increased demand for your services, a constant push to increase funding and more ideas being suggested than you can possibly implement, when do you...

How to Escape the Obnoxious Fundraising Trap

FundRaising Success News - Tue, 2014-04-15 11:59
"Our fundraising is obnoxious" is typically a self-fulfilling prophecy. It comes from fundraisers who don't understand what fundraising is really about: fulfilling the aspirations of donors. They think instead it's about wheedling a...

Checklist: Is Your Online Giving Site Donor-Friendly?

FundRaising Success News - Tue, 2014-04-15 11:47
We have to let the donor experience drive our giving sites, not our cumbersome internal processes that make things difficult. This process should be filled with joy and ease for the end user, not headaches and frustration. This is especially...

IRS Might Punt, For Now, On Lobbying

The NonProfit Times - Tue, 2014-04-15 10:43

The Internal Revenue Service (IRS) is likely to go back to the drawing board with new regulations on political activity of 501(c)(4) social welfare organizations. IRS Commissioner John Koskinsen was quoted in USA Today that the tax enforcement agency is likely to re-write the proposal rules and again solicit public input.

The new regulations would have classified get-out-the-vote efforts or issue communications as political activity, which raised the ire of various nonprofit leaders. During a public comment period that extended to February, the tax agency received a record 150,000 comments on the proposal.

The proposed regulations were criticized by all sides, saying they went too far, possibly even classifying voter education efforts as political activity. At a House subcommittee hearing in February, representatives from a gamut of tax-exempt organizations urged lawmakers to scrap the proposed regulations. Nonprofit leaders feared that the new rules for 501(c)(4) organizations also would restrict the already limited ability of 501(c)(3) organizations to lobby.

Organizations classified as 501(c)(4) social welfare organizations would be allowed to undertake political activity as long as it does not constitute the organization’s primary purposes. Existing regulations had been criticized as being too ambiguous when it comes to political activity after it was revealed last year that the IRS had been giving greater scrutiny to tax-exempt applications of some 501(c)(4) groups.

“While the IRS and Treasury achieved their stated goal of creating clear and definitive definitions, they erred by quashing democratic participation – the heart of what so many social welfare organizations do,” said Alliance For Justice (AFJ) President Nan Aron said, after the regulations were proposed this past November. “The attention paid to the few 501c4s that may be abusing their status obscures the law-abiding and legitimate work of the 110,000 or so (c)(4)s that represent millions of members and activists across the United States,” she said. “The 501c4 organizations we work with do not engage in political work as their ultimately goal. They see political work as a means to an end. They conduct election activities like holding candidate forums and producing voter guides not to help individual candidates but to help voters make informed decisions based on issues they care about.”

Hispanics In Philanthropy To Experiment With Crowdsourcing

The NonProfit Times - Tue, 2014-04-15 10:33

Hispanics in Philanthropy (HIP) has been strengthening the Latino philanthropic community for 30 years but it will soon be stepping into unfamiliar territory: Crowdsourcing.

The organization announced recently that it plans to launch tomorrow an experimental crowdsourcing program – called HIPGive. Like most crowdsourcing sites, HIPGive will allow donors to give to participating organizations for a set time period via the Internet. The difference here is that the program will focus on raising funds and resources only for Latino organizations in the U.S. and around the world. It is believed to be the first online giving platform used for such purposes and will start with three separate campaigns during a six-month period.

The first of those campaigns, beginning on HIPGive’s launch date, will focus on raising money for small or medium-sized Latino nonprofits. To incentivize giving during this period, the Western Union Foundation (WUF) will be awarding funds to organizations that have the greatest number of individual donors or have the greatest number of Facebook likes and shares. In total, more than $30,000 in matching funds will be provided by the Foundation. WUF, along with the Kellogg Foundation and the California Wellness Foundation, provided seed money to get HIPGive up and running.

The next campaign, beginning in August, will focus on education. The final campaign will begin in the Fall though a theme has not yet been decided.

According to Diana Campoamor, president of HIP, 25 organizations have signed up so far. This response confirmed the main idea behind the HIPGive: That Hispanic organizations were excited to be part of a program that previously had not existed, she said.

“We checked with the nonprofits we’ve provided grants to and we found that very few of them are using crowdsourcing,” explained Campoamor. The idea for HIPGive has existed for years and, according to Alexandra Aquino-Fike, HIP’s director of new initiatives. There had always been a desire within the organization to find a way to get donors to fund individual Latino nonprofits.

“When crowdfunding started to take off we realized we really had to revisit this idea,” said Aquino-Fike.

In doing research of similar platforms prior to the announcement of HIPGive, Campoamor noticed a few things. Not only was there no resource for Hispanic organizations, but she also noticed that most platforms did not serve specific audiences at all. “Part of what we learned is that many of these programs are a general market,” she said. “We want to see if there’s a place for a niche market.”

Campoamor and her team also discovered that while there are hundreds of platforms out there, there are two or three that have the most use. To encourage organizations to participate in their new platform, HIP is offering a lower participation fee than most platforms: Three percent.

Given that this is HIP’s first attempt at hosting a crowdsourcing platform, the organization is treating the launch of HIPGive as a learning experience. Because of that they don’t have a hard goal they need to reach in order to consider it a success, though Aquino-Fike said she has high hopes that at least half of the participating charities meet their targets.

“This is definitely an exciting experience for us,” she said. “Traditionally, we have not targeted individual donors.”

Aquino-Fike said that HIP will be providing training materials that will explain everything the organizations need to know about crowdsourcing. HIP will also carefully vet every nonprofit that applies to ensure they have the capacity to participate.

“We’re really supporting them every step of the way so they can meet their target,” Aquino-Fike said.

Aquino-Fike said that, so far, the hardest part about HIPGive has been marketing. Although they were able to get those 25 participants for the first campaign, she explained that it is vital that the site gains traction with donors. To help with spreading the word, HIP hired a marketing agency which has been distributing information about the site to various news outlets.

Ginny Mies, a staff writer at San Francisco, Calif.-based TechSoup Global, said that crowdsourcing is appealing for nonprofits like HIP because it makes it quick and easy for donors to support a wide variety of organizations using virtually any platform. “I think people also feel like they’re truly part of something when they donate or support a crowdfunded project or campaign,” she added. “Many platforms let backers share comments about the campaign. It’s a great way to feel some sort of virtual solidarity with like-minded donors.”

Despite this positivity, Mies warned first-time crowdsourcing users to be wary of potential fraud. She said you can minimize this risk by putting making a statement on your site that states clearly how the organization will handle fraudulent donations or organizations. This is a warning that HIPGive has heeded, as a notice on the site states that HIPGive will review all proposed fundraising projects to vet out fraud, and they have strict guidelines on which kind of organizations can participate.

As for potential fraudulent donations, Aquino-Fike said they have partnered with the processing company WePay which will process all donations. “We carefully choose WePay to process the donations made on our platform after reviewing their fraud risk management policies and systems – including their proprietary risk engine, Veda,” she said.

Aquino-Fike added that should they be made aware of suspicious activity, they will “take immediate action to review the risk and respond accordingly to protect our users and donors.”

Given that this is HIP’s first foray into crowdsourcing, Campoamor expects there will be some rough waters in the beginning. “Over the next months, we realize we’re going to have glitches so we’re looking to work through that and learn how we can improve,” she said.

“This is almost like a start-up, so we’re facing the same kind of issues,” added Aquino-Fike. “We want to make sure everything runs as smoothly as possible.”

The future is not certain for HIPGive after their three campaigns are finished, but both Campoamor and Aquino-Fike hope and expect that there will be more opportunities to use it in the future, and there is already talk internally of eventually allowing individuals and entrepreneurs to participate rather than just nonprofits.

“Our goal is to have this platform around forever,” said Aquino-Fike. You can learn more about HIPGive by visiting http://hipgive.org/

News Byte: Google Glass Hits the Streets Today

DMNews - Tue, 2014-04-15 09:45
Will connected specs catch on—at $1,500—with the general populace? Today we begin to find out.

Nonprofit Crowdfunding: 3 Tips for Fundraising Success

FundRaising Success News - Tue, 2014-04-15 09:07
Crowdfunding is no longer reserved exclusively for small tech startups. Nonprofit organizations have started using this popular form of fundraising to extend their reach and to find new donors. Here are some tips to make your...

News Byte: Half of Americans Now "Very Concerned" About Data Breaches

DMNews - Mon, 2014-04-14 16:05
Three fifths say their worries have increased in past 12 months and 80% want new laws on third-party data usage, according to a study.

Make Your Nonprofit Website an Email-Capturing Machine

FundRaising Success News - Mon, 2014-04-14 12:04
Is your nonprofit interested in email-friendly goals such as raising money; advocating on a local, state or national level; increasing attendance at your events; recruiting volunteers; and sharing news and resources about your nonprofit's...

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